Creating a Website that will Attract more Clients
In the good old days, marketing and advertising were the tools used to make your business known. Hand-delivered leaflets and posters or hoardings informed people about the kind of work one did. Then came the age of radio jingles followed by television ads and ad films played in theatres just before movies. Cut to today - the age of “online” marketing - a space that the previous century would have imagined in a sci-fi flick! But online is the way to go and almost everything is available at the click of a button on the mobile or computer. The world has become a smaller place and having an online presence is essential for any business to flourish. Reach out to a good digital marketing company like JJ Social Light, Alpharetta, GA to create a website that will attract more clients and improve the visibility of your business.
What goes into a website?
The digital world is ruled by the internet, a web of information that can be accessed by anyone anywhere in the world. This information is classified or categorized into pages or specific sites known as web pages or websites that are available to anyone who is looking. Imagine the potential for that - a click of the button and a prospective customer can view products and services that your company has to offer. What’s more, they can even place an order, pay for the order and have it delivered to them through the website. The possibilities for growing a business through the web are mind-boggling. And like all marketing or advertising, where the content has to appeal to the user, web design plays a massive role in getting a business noticed.
A well-designed website is like an online shop. Just as the size, decor, and display of the shop have to be carefully designed and planned, the website, too, has to be carefully planned and designed. There are several factors to consider while designing the website.
- Accessibility - how easily a user can find the details of a business or a service provider when they search the internet
- Relevance and content - how relevant the result is to the search and what the pictures and written matter convey to the user
- Navigation - how easy it is for the user to find out information from the website and place an order. The website should have a clear display and be user-friendly so that a person searching for a product can find what they want easily and be able to order without difficulty. They should be able to go back and forth and make their choice without getting lost in the content
- Categorization - if the business sells multiple products and services, each product should be well-categorized and the services well-defined so the user can make their selection conveniently
- Payments and FAQs - payment gateways should be uncomplicated, and there should be troubleshooting FAQs that can help the user
While there are many tools available on the internet for DIY website designs, a website developer will be able to design and present the website in the best way so that the business gets optimal visibility in online searches. A good website is one created in a way that it shows up on the first page of a search or at least in the first ten hits. A professionally designed website with clear visuals and written content will attract many more hits than one that has been put together casually.
Why choose JJ Social Light as your online PR partner?
If you are looking for a good marketing agency in Alpharetta, GA, then look no further, JJ Social Light, Alpharetta, GA, is committed to getting your business in the top search results and ensuring the competition does not get ahead. From custom websites to exclusive ones created for you, be sure that your business will be visible, updated, and very well-presented to your customer. To enhance your online presence call JJ Social Light at (678) 310-3989 now.